In any case, regular people started dumping buckets of ice water over their heads as a way of inspiring others to not only donate to the ALS Foundation but to take up the challenge and keep the “ball rolling” so to speak. And roll it did. During July and August of 2014, our FB feeds were completely taken over by the Ice Bucket Challenge as each person taking it filmed a video of him or herself enduring the freezing cold water in the name of charity. Then, all of a sudden some very famous people were also doing it; here’s the video of 27 of them. Oops. It says No Hotlinking which I had to look up, so apparently, I’m not allowed to share that. But, you can look it up, yourselves.
It was quite a phenomenon on several levels. Many people had never heard of ALS before 2014 despite the fact that it is also referr:
ed to as “Lou Gehrig’s disease.” He’s the famous baseball player of the 1930s who died of the disease in 1941. It actually stands for amyotrophic lateral sclerosis which is a horrible neurodegenerative disease which is thought to be a death sentence; life expectancy is 3 to 5 years. Except for Stephen Hawkings who has had it for 50 years but his case is different. However, Cathy Jordan who uses cannabis oil, has had it for 28 years and is still with us and Bob Strider has also survived for 17 years and he thinks he can reverse the symptoms with highly concentrated cannabis extract.