Is Marijuana the Luxury Industry’s Next Big Opportunity?

BY LAUREN SHERMAN

Alexander Wang, Autumn/Winter 2016 | Source: InDigital

Alexander Wang, Autumn/Winter 2016 | Source: InDigital

 

At a preview of their Pre-Fall 2017 collection, Creatures of the Wind designers Shane Gabier and Chris Peters had plenty to chat about — from new, waist-skimming silhouettes to a fabulous psychedelic print intarsia-ed onto a luxe fur coat — but they quickly homed in on a series of hand-embroidered looks. In particular, the deadstock army jackets and utilitarian shirting decorated with daisies, Victorian hookahs and several different varieties of cannabis plants, culled and redrawn from their “endless” archive of botanical prints. “Every single store is buying it,” Peters said.

Hyperbole or not, the heady days of pot-as-fashion are upon us, with Alexander Wang, Baja East, Jeremy Scott and others working cannabis motifs into their designs. It’s really no surprise, given that, even in the wake of the election of Donald Trump to the office of President of the United States, many leaders in the marijuana community believe that the drug is on the path to federal legalisation.

 

Full Article: 

https://www.businessoffashion.com/articles/intelligence/is-marijuana-the-luxury-industrys-next-big-opportunity