Photo Credit: Ceria Beverages (ceriabeverages.com)
After announcing his retirement from MolsonCoors earlier this year, Blue Moon Brewing company founder and creator, Keith Villa has announced his next venture: THC-infused beer.
The new company, called Ceria Beverages, will be helmed by Villa as co-founder and brewmaster, and his wife, Jodi Villa as CEO. “Ceria” is named for a part of the University of Brussels campus, in Belgium, where Villa received his doctorate in brewing science.
This is no hemp beer. According to an announcement from Ceria, which is based in Arvada, Col., a suburb of Denver, the company has been working with cannabinoid research firm, Ebbu to develop a cannabis-infused beverage that contains THC, along with other cannabinoids and terpenes, to produce the psychoactive experience of being “high,” while having the same onset time as alcohol.