Bruce Horovitz, USA TODAY
Thursday’s NFL season opener is about to get hit with an end-around PR play from a harsh critic that’s ultra-savvy at garnering media attention.
The Marijuana Policy Project will announce Wednesday that it has posted a giant billboard advertisement — within eye-shot of Denver’s Sports Authority Field at Mile High Stadium — that warns the National Football League: “Stop Driving Players to Drink.”
The 48 X 14 foot billboard, which shows a football leaning against a foaming beer glass, advises: “A safer choice is now legal here.” Colorado, after all, is one of two states (along with Washington state)that have recently legalized marijuana use by adults 21 and over.
“NFL players are being told that they can go out and get completely drunk, but face no punishment from the league,” says Mason Tvert, a spokesman for the Marijuana Policy project. “But if a player gets caught using marijuana, they could be fined hundreds of thousands of dollars, forced to sit out games and deemed a troublemaker.”