By Rebekah Bell

Willie Nelson
Larry Busacca, Getty Images


Willie Nelson is launching his own brand of weed, which will be called Willie’s Reserve.

The 81-year-old country icon has been a lifelong supporter of cannabis, both on the industrial hemp side and the marijuana side. Michael Bowman, a hemp and pot lobbyist who serves as the forthcoming brand’s spokesperson, tells the Daily Beast that Nelson wants the brand to mirror his enthusiasm for weed.


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